WOC Worldwide is launching a NEW! #SimplyHolidays Beauty Box highlighting minority owned brands, in conjunction with our next WOC Brunch on December 7th in Washington, DC.
Our next WOC Annual Brunch, at Del Mar in Washington (DC), includes a conversation, moderated by news anchor and local media personality Megan Rivers, unpacking the impact of lawsuits against platforms like Hello Alice and The Fearless Fund on the WOC Worldwide community. Latoya Stirrup, Cofounder and CEO of Kazmaleje will share her experiences with funding over the last 5 years while building a national brand and expanding into retailers like Walmart and Target. Kazmaleje is exclusively self-funded through grants, including a $100,000 endowment from New Voices Foundation.
Simply is sponsoring the event as a part of its 2024 #SimplyHolidays Campaign with a focus on togetherness and simplicity through the holiday season. The event will include specialty cocktails with Simply Juices and a lavish gifting experience complete with 4 - 6 products from six minority-owned brands available in major retailers including Bolden Skincare, Rucker Root, Himistry Naturals, Keisha Elise Cosmetics, Kazmaleje and SPRBK.
In 2020, WOC hosted a small-format, COVID-safe event at Nordstrom’s NYC Flagship Store as a preview to its Inclusive Beauty Launch at a time when brand founders and tastemakers were being marginalized by campaigns and initiatives profiting from their creativity without being inclusive. After that event, Nordstrom Beauty announced the expansion of its product selection with a focus on Black-founded brands and the launch of an Inclusive Beauty category in store and online. WOC created a Black-Owned Beauty Box to celebrate that moment of inclusivity across retail with Nordstrom and Inde brands – including BeautyStat, Epara, Spraise, AJ Crimson Beauty, London Grant & Co and Auda B.
With the launch of the 2024 WOC Beauty Box, an homage to the first campaign, WOC is educating consumers on the best way to support founders and entrepreneurs. Building on the momentum from the event, WOC will share its 2025 events calendar with virtual events throughout the year and in-person events in Washington, DC, Raleigh, Charlotte and Atlanta. For more information contact hello@wocworldwide.com.
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