About WOC WORLDWIDE
Where women launch brands — and invest in them.
WOC Worldwide began with a single conversation and the first WOC Brunch—an early gathering rooted in connection, shared experience, and the belief that women of color deserve greater access to opportunity, insight, and visibility in consumer industries.
Those early experiences grew into a series of curated conversations, research-driven activations, and brand-focused programs across beauty, wellness, retail, and consumer goods. Over time, the work revealed a clear pattern: founders needed more than inspiration, and investors needed more than access. What was missing was infrastructure.
Today, WOC Worldwide operates as a private platform connecting founders and investors to build, scale, and fund women-led consumer brands. Our work sits at the intersection of strategy, capital, and brand elevation—designed for women who are serious about creating products, growing businesses, and deploying capital with intention.
WOC Worldwide Brunch, Los Angeles, June 2019
OUR IMPACT
Since it’s inception, WOC Worldwide has partnered with various organizations to conduct research, initiatives and raise funds that alleviate issues relevant to WOC, primarily in these industries:
Our tireless effort, has resulted in:
+10 brands launched in Nordstrom stores nationally
+150 WOC highlighted as experts & SMEs
+100 community and advocacy partnerships
+50,000 data points collected supporting brand research
+100M impressions amplifying BIPOC founders
Education
Circle is a private workspace for students and early-stage founders exploring or beginning their journey in consumer brands. It provides foundational guidance, curated resources, and proximity to the broader WOC ecosystem—without pressure to scale or perform.
Advisory
We work with founders building beauty and consumer brands through focused advisory relationships across brand launch, product development, manufacturing, growth strategy, and capital readiness. Advisory relationships are selective and outcome-driven.
Investment
WOC facilitates curated access to women-led consumer brand investment opportunities through an invite-only syndicate. This work centers on education, alignment, and long-term value creation—bringing founders and investors together with clarity and intention.
Previous Partners & Sponsors
The following partners and sponsors have engaged with WOC through curated programs, brand activations, and experiential events to elevate brands and connect women in this ecosystem. The nature of involvement varies.
Brands We’ve Supported
The following brands have engaged with WOC through advisory, strategic support, retail and press exposure, or curated experiences at various stages of their growth. The nature and depth of involvement varies by brand.
Our Founder
Brittany Hicks is an operator, strategist, and entrepreneur with +15 years of experience across retail, merchandising, and consumer brands. A former Amazonian, she has worked with hundreds of hyper-growth companies, developing deep expertise in brand strategy, partnerships, and campaigns that move both people and products.
A proud HBCU alumna, Brittany holds a BS in Supply Chain Management from North Carolina A&T State University and currently serves as Fund Development Chair for the Department of Family & Consumer Science. Her work sits at the intersection of business, education, and access—supporting founders and organizations through curated experiences, and capital-aligned initiatives.
In addition to her work with WOC and NCA&T, Brittany has served as an adjunct professor, board member, advocate and advisor helping stand up programs and secure funding for founder and community-driven initiatives. Her focus is on building durable platforms that create long-term opportunity, not short-term visibility. Brittany currently leads Marketplace Insights for Women at Kontoor Brands.
