In 2020, we did a thing. It was one of our favorite projects to date, and something we’re doing again!! In partnership with Nordstrom Beauty, plus some very cool black-owned indie brands, we launched our first ever beauty box.

According to Statista, “Beauty boxes also known as subscription boxes, are a service that provides customers with a wide range of cosmetic and beauty products on a regular basis. The benefits for consumers include exposure to products they might have otherwise not known about, in addition, they receive cheaper prices compared with the amount consumers would pay were they to purchase the contents individually.” Statista also says that about 11% of women surveyed already have beauty subscriptions and another 40% are interested in getting one.

Our 2021 Beauty Update shows that women of color lead in subscription services with 74% currently using subscription boxes (across beauty and other industries) to discover new products, as opposed to 70% of Americans overall. Wow - that’s huge.

Our subscription box was featured in Complex, Buzzfeed, and Marie Claire with products from 12 brands featured here on our WOC Beauty Box page, including skincare, haircare, color cosmetics and nail lacquer compliments of some of our favorite black owned brands! So what makes a subscription worthwhile and which ones are the best?

Discovering New Products. Most beauty boxes like Ipsy, Allure, Fabfitfun, BoxyCharm and Naked (the top five boxes reported from our previous survey) will introduce you to a world of independent brands and new products like no other.
Product Education. Most boxes include inserts and extras about how to use specific products and incorporate them in your current regimen. Knowing how to use new products is half the battle.
Savings money! Our favorite!! Typically, boxes will offer special trial sizes of new products or offer full size products at a discount price that you can’t find on the market.

WOC Beauty Box is Coming. A Short History, plus what to expect...